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2023年9月短视频及直播电商营销月报-飞瓜-202310.pdf

0101DY.FEIGUA.CNPART012023年9月电商热度趋势022023!9"#$%&'()*2023!9"#$%&'()*+,(*环比20223年8月)销售热度成交指数销售热度6.9%客单价4.4%DY.FEIGUA.CN9销售热度成交指数)*指+,*-./01234567*89:+,*.;热??@*AB?热CDEFGHIJK5LM+,>?NO热PQ5RSTUVWXY9Z[热\]^1_9销19`-9销29`Oa度b?+,cd交?efgh热ij12klmn热ohpqJrst9uvwxuyz热{销\]^1|}~?3热??T???s销346.9成99销售热度成交指数?销售?热度成交指数)*+,-./012345销售热度成交指2023数9)*+,-./0012销售34567-销售389销售:;?@3AB销售2023数9)CDEFGHI1J,)K02000000040000000600000008000000010000000012000000014000000016000000018000000020000000001E+092E+093E+094E+095E+096E+097E+098E+099E+0909.0109.0309.0509.0709.0909.1109.1309.1509.1709.1909.2109.2309.2509.2709.3109.29032023!9"-./'()*DY.FEIGUA.CNLMNO,PQ!"#!"TOP33CxÜ2^áàâ/äã$%&!"TOP3åçéèkê'()!"TOP3áàëíìîïñóò!"#$%&'2023(9)*+56,-./0012!"3,PQNOLMR)34567-!"389!":;?@3AB!"2023(9)CDEFGHI1J,)K9!)*+,-.(6789$:;?@ABCDEFG!"#$%&'()*+,-(./0123453C67%89:;?@AB%CDEFGHIJKL"MNOPQRSTUV,WXYZ[\]^_D`abcde(+fghRiôöõú0204DY.FEIGUA.CNPART022023年9月电商营销复盘05DY.FEIGUA.CN+,GMV-./01TOP102345GMV-./01TOP106789GMV-./01TOP10:0;06012“"3”456)*+,DY.FEIGUA.CN2023!7#$89:;?9!$3)*(!4RS)*+TUV-WXYZ[\]7^_@`a&!"#$SUVW)X0YZ[\!"]^_-`!3abcdeUV!"]^*+fgh&'ij9.19-9.25k389!":;?@3AB!"2023(9)CDEFGHI1J,)K!"#$%2023!"#$%&'9.19-9.292023#$%&'()*+!"#&'()##$%&'()*+,-.71!+/01234512"%&678935#:100;/067079!$3)*(!4“bc”def)*9g-hibi/jkl?^_mnopq9"@;AB"3&.>CDDY.FEIGUA.CN9"@)E"3;AFG!"#$S&'2023(9)*+56,-TOP5000)X12!"312lm]^*+app389!":;?@3AB!"2023(9)CDEFGHI1J,)K15.7!"#$%&'()*+,-./0123456789:;?@ABCDE;,-FG1!HIJKLM!FNOP"QR“ST”6“+S”UVWX%YZ[\];^_`a@bcdefghijk%lm+m6nmopUqrXs./FG;VWt2u%vwxyz{@9!"#!$%&'(=>?)*+,-.59%!"#$%&'(#59.9)*+#,-./012!"#,-.'(#29.9)*+#3456.712!"#/01'(#146-159)*+#89:;.712!"#23'(#99)*+#089!$3)*(!4kr?)*stuovw-xyz{RSLM+|9"@"3HIJKL0MNTOP5DY.FEIGUA.CN9"@"3HIJ:O012!"#$S&'2023(9)*+56,-./00)Xno!"312lm]^*+app389!":;?@3AB!"2023(9)CDEFGHI1J,)K!"TOP131.6%*+TOP215.9%!"#$TOP310.8%#,TOP46.5%%&'(TOP56.1%#$)'4PQ"3FGR--'(#29.9-39.9)*+#>?>@.ABCD'(#9.9-29.5)*+#EFGH.IJKL@'(#79.9-339.9)*+#IJKL@.MNOP099!$3)*(5678}~ÄÅÇ|ÉÑÖ-Ürá:à?'(â:opwDY.FEIGUA.CN!"#$S&'2023(9)*+56,-./00p8q@!"389!":;?@3AB!"2023(9)CDEFGHI1J,)KSTUV./"'()*|}~Ä;ÅY%^_ÇÉÑÖÜáàâäU`aãåçR%éèÑÖêëíNìîïñó%òôöõòúù%9,ûÑÖêëü†°¢8,ç£111%%§•¶ß®Äç£44%%©™´¨I≠@Æh\]VØu%∞±N≤`≥¥q{íNµ>à∂í∑∏%π∫)ªº\];`a@1!2!3!4!5!6!7!8!9!10!11!12!=>!?111%@>!?44%2022(2023(9"@STUVHIJOW012-/XOW2CDTOP3Ω910.3%æø9.2%¿¡¬√7.9%96ABCDEFGH109!$3)*(5678ääã}åçjBC+T115678)912(YEEHOO/:;î?|ïñóòôDE-j7öõúDEùûüj†°¢£DY.FEIGUA.CN!"#$S&'2023(9)2rsYEEHOO/tuvT*+560,P!"3wxlm]^*+app389!":;?@3AB!"2023(9)CDEFGHI1J,)K^_`Sa)bcdefTOP5YEEHOO/!"!"#$%&'31-40'()67899"@.gSTUV)'&.hiUySKU!S10+z{S39-99|),PQS250w-500wQRSTUVWXYZ[\!"#$%&'()*+,-./01TOP1$%TOP2#$%&TOP3&'TOP4()TOP5'*^_`SajklmnoFGR!"#$%:;12+12§•¶ß®]©.ñì^™-´R¨8?≠Æ]©Ø∞§•DY.FEIGUA.CN!"#$SUVW“æø”YZ¿!FUyW¡]^_-`!32r,P[\¬"2rT*+,-√,PQ√ƒ≈12Δ!"Δ!"«»…`389!":;?@3AB!"2023(9)CDEFGHI1J,)K9"012“pm”56q>+,9,"ƒ%m™≈≈ΔΔ;“«»… ”ÀÃÕŒ«»N≤œ–VØ%VWX“«»”—“”õ°¢E‘2479.8%@«»Õ’÷6«»ú◊ÿUVWXŸŸ⁄€‹—@®J%›«»;ïñ7fiYfl%‡,N≤ïñ‹·TOP100"%E€;«»N≤°¢E,E‘5%%vw‚ìd«»N≤ïñ„ç@9=1>9=6>9=11>9=16>9=21>9=26>56'12157.43%76'2479.80%9.11-9.17“pm”40r2s.g'()*TOP100ptZu--æø2r4æø2r!"#

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